The 15 Club, in partnership with Athlete Advantage, creates experiences and connections between Kentucky Student Athletes, Wildcat fans, and businesses. Utilizing their NIL, student-athletes are paid to make media appearances, autograph items, attend events, endorse products, post social media messages, and more.

Athlete Advantage works with student-athletes who have indicated they want to take advantage of NIL opportunities. Athlete Advantage has pioneered some of the most notable NIL deals, including Will Levis and Claiborne Farms, Women’s Basketball and Women’s Volleyball NFT’s with Mercury, and Wan’Dale Robinson and Stockton Mortgage. Athlete Advantage is the preeminent NIL partner for student-athletes at the University of Kentucky.